Case: Süverkrup – Sales Assistant

The following case studies provide an insight into real use cases from car dealerships and show how typical challenges in sales are addressed in practice.

Süverkrüp

All leads pre-qualified – across all channels

Mercedes-Benz · Renault · XPENG & more

Lead AssistantSales Assistant

All leads pre-qualified – across all channels

With around 1,000 employees, 25 locations in northern Germany and around 12,000 vehicles sold per year, the Süverkrüp Group is one of the larger dealership organizations in the north. As a multi-brand dealer, Süverkrüp relies on structured, scalable processes in lead handling across many channels.

Lead AssistantSales Assistant

Many channels. Different quality.

Lead AssistantSales Assistant

The large number of lead sources not only increased the volume, but also the differences in the quality of incoming inquiries. At the same time, it had to be ensured that all leads arrived in lead management in a clean and structured manner.

At Süverkrüp, leads come from very different sources: classic marketplace leads, manufacturer leads, inquiries via the company's own website and social media leads, for example from Facebook campaigns. The quality of the incoming contacts varies accordingly. While some inquiries already provide a good basis for processing, others lack important information for further classification.
In addition, there was a second challenge: not all leads could be transferred directly to the CustomerOne lead management system used. In some cases, inquiries still had to be transferred manually because there was no direct connection. This led to additional work for the BDC team and made standardized processing across all channels more difficult.
Against the backdrop of rising lead costs, the question of how to get more out of existing data also played an important role. In addition to new inquiries, the structured processing of existing customer leads should therefore also be made possible, for example in the case of leasing and financing leads or leads that had been closed too early.

11 Lead sources

without a uniform process.

Two assistants.
One process.

Lead AssistantSales Assistant

With Lead Assistant and Sales Assistant, a standardized process has been created that maps both new leads and existing contacts in a structured way in CustomerOne.

Süverkrüp uses the Lead Assistant to process new leads. It takes over the personalized initial contact, automatically starts the nurturing process if there is no response and ensures that incoming leads from different sources are transferred to CustomerOne in a structured manner. At the same time, additional information is queried in order to improve data quality even before the transfer.
In addition, Süverkrüp uses the Sales Assistant for existing customer leads. Pre-selected lists can be uploaded via a simple upload interface and processed automatically depending on the use case – for example, in the case of leasing and financing expirations or the reactivation of leads that have already been closed. These results are also transferred directly to CustomerOne.
This creates a standardized process across new and existing contacts, without media disruptions and without additional manual intermediate steps in the team.

Every 3rd lead

is enriched before the handover.

More structure. More transparency.
Less effort.

Lead AssistantSales Assistant

By combining Lead Assistant and Sales Assistant, Süverkrüp was able to standardize lead processing across all channels and at the same time noticeably reduce the workload of the BDC team.

Today, new leads are pre-qualified in a structured manner and transferred directly to CustomerOne. At the same time, existing customer leads can also be processed in the same system in a targeted and traceable manner. This creates an end-to-end process that relieves the team of repetitive work and provides a better overview of daily lead processing.
The combination of better data quality, centralized processing and clear transparency regarding the current status of all leads and lists is particularly valuable. As a result, Süverkrüp not only benefits from noticeable time savings in the BDC team, but also from a more consistent way of working and a better experience for customers and employees.
The close cooperation with carpilot creates the basis not only for mapping processes, but also for developing them further together.

"carpilot noticeably reduces our workload and brings structure to our processes."

Michael Skule Langbehn · Head of Used Car Sales, Mercedes-Benz

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