Case: Nord-Ostsee – Lead Assistant

The following case studies provide an insight into real use cases from car dealerships and show how typical challenges in sales are addressed in practice.

Nord-Ostsee Automobile

Better leasing inquiries – thanks to automated self-assessment

Hyundai

Lead Assistant

Better leasing inquiries – thanks to automated self-assessment

Nord-Ostsee-Automobile is represented by the brands AMG, Mercedes-Benz, Aston Martin, Hymer, Hyundai, smart and IVECO in Hamburg, Schleswig-Holstein, Brandenburg and the Hanover region. With more than 1,700 employees in 38 centers, the company is one of the larger dealership organizations in the German automotive market.

Lead Assistant

Many leasing inquiries.
Different quality.

Lead Assistant

For inquiries via LeasingMarkt.de, the challenge was not the volume alone, but the rapid classification and prioritization of the incoming leads.

Nord-Ostsee-Automobile receives a high volume of leasing inquiries via LeasingMarkt.de, which must be processed as efficiently as possible by the online team. Especially in this environment, a quick response is crucial in order not to lose interested parties to other providers.
At the same time, the incoming inquiries differ significantly in terms of their quality. While some of the interested parties already provide specific information, others are missing important details for further processing. This creates manual effort in the team because queries have to be asked, information obtained and inquiries prioritized.
The topic of self-assessment was particularly relevant here. Additional information and documents are required for a meaningful classification of the leasing request. Without a structured process, this preparatory work costs a lot of time and makes consistent prioritization difficult in day-to-day business.

High lead volume

for leasing inquiries via LeasingMarkt.de

Pre-qualification including self-assessment.

Lead Assistant

A separate process was set up for the lead source LeasingMarkt.de, which combines classic pre-qualification with a digital self-assessment.

carpilot handles the pre-qualification for all inquiries from the lead source LeasingMarkt.de via the Lead Assistant and transfers the result to the autoCRM lead management system in a structured manner. In this way, processing is directly integrated into the existing working methods of the online team.
In addition to classic information such as availability or test drive requests, the topic of self-assessment has also been integrated into the process. Interested parties can fill in the relevant data fields themselves and upload any additional documents required directly.
The approach is automated via email and has been specifically optimized for this use case. As a result, interested parties receive clear, structured communication and Nord-Ostsee-Automobile can recognize at an early stage which inquiries have already been submitted with more information.
Leads with more extensive information can be prioritized in the team. Interested parties who do not yet provide complete information are not lost, but are contacted further in the nurturing process and reminded of the missing information.

Over 40 % interaction rate

thanks to the optimized AI outreach

Respond faster
Prioritize better.

Lead Assistant

Thanks to structured pre-qualification, Nord-Ostsee-Automobile was able to process leasing inquiries more efficiently and at the same time increase the relevance of the leads processed.

The new process relieves the online team at precisely the point where a great deal of manual effort was previously required: when obtaining additional information and prioritizing incoming leasing inquiries. Instead of treating every inquiry in the same way, the sales team can recognize early on which interested parties have already created a reliable basis for further processing.
At the same time, incomplete inquiries also remain in the process. The integrated nurturing process reminds interested parties of missing details without them getting lost in day-to-day business.
The AI approach optimized for this use case achieves an interaction rate of over 40%. This gives Nord-Ostsee-Automobile a real advantage when approaching prospective leasing customers: faster responses, better prioritization and a more efficient sales process.

"We respond faster, prioritize more cleanly and get more out of our leasing inquiries."

Simon Kühn · Team Leader Online Sales Hyundai

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